Never one to fear a new trend here at Thirst, we are happy to examine the neo-choice, the pendulum swing of the world, as captured in the infotainment of mass media.
Shedding light into the generational darkness, we have an article from The Globe and Mail extolling the highlights of chosen sobriety. Teetotalism appears to be the new fashion, perhaps for a few select famous persons, and perhaps among the young of legal drinking age. We have millennials, who instead of sloshing around in the gutters of a block party as the rest of us did, instead seem to want to highlight their Jack Lalanne-esque power-juicing, selfie-on-Machu Piccu, yoga-enhanced lives, in contrary action to us Gen-X’ers. They’ve got better things to do.
And evidently if your existence runs contemporary to Douglas Coupland, you never met a frothy, triple-hopped, watermelon-infused brew you didn’t want to stay home to drink. We love that stuff! Bring on the Sawdust City and Lake of Bays, baby, we’re ready to sip the suds and lose our flexibility in middle age.
Yes, us Gen-X folk, significantly later than previous generations (whom we envy) and the later generations (whom we mildly despise), we – the wanton and wild lost boys of the fall of Saigon – we are finally coming into enough job security to generate the disposable income to facilitate the ordering of beer online from the LCBO and to have it delivered by a mailperson right to our front door. Oh yes, the day so cometh.
That’s not a good thing from a health perspective, if you ask the public health nurse 😦
Meantime, the younger set has a different set of values and I’ll assume it’s partly motivated by the conscious self-reverence of youth in bloom, and the docu-culture that compounds it. Social media has made private lives into public spectacle, and drunkenness isn’t as rave as it used to be. That’s actually a good thing from a health perspective, if you ask the public health nurse 🙂
While it’s difficult to appreciate the guy standing in front of you at a concert who would rather video the whole thing on his phone than actually, you know, be there….if he’s choosing to be high on life than on Bud Light, then heck, more power to his Android.