Session Impression

4799267018_704dbcb06c_o

Recently I was reading another Blog about ‘session-ability‘.   This is a new-age marketing term (actually stolen from the past) used to describe the drinking or consumption characteristics of certain Craft beers.   The blog itself, if you’re a beer drinker, is very engaging.

Read it here.

Before I give my thoughts on what a ‘sessionable’ beer might really mean to us, let’s examine a few more beer marketing terms and notions.

Drinkable – if your beer is drinkable, I suppose that means that you can, you know, drink it.  Or drink lots of it, I guess.

Less-filling – if your beer is less filling, it would mean you may not be as bloated if you drink a whole bunch of it.  It still fills your bladder, however.

Cold-filtered – many beers are filtered to get out the crap and junk you wouldn’t want to drink, like impurities, bacteria or gunk.  Interesting how the industry is using their mandate to not poison us as a term to make their beer somehow more desirable. Here’s picture from Wikipedia showing some of the stuff filtered from beer, during the brewing process:

1280px-DE_and_yeast

Just like any other product, brewers use stories, imagery, feelings and brand identification to sell their products.  They want to convince you to be thirsty and to be loyal to their brand and to drink lots of their beer.

Sessionable !  A beer is sessionable if you can drink lots of it and it doesn’t distract too much from the activity you are doing or conversation you are having, concurrent to drinking.  And, it may have a slightly reduced alcohol-content from a regular strength beer, such that you can engage in a longer session – drinking lots and lots of beer.

Maybe it’s just me, but the last time I managed to limit myself to one or two beers, instead of a whole epic ‘session’, I enjoyed it a lot more.  In fact, I have a tendency to regret anything epic I do in regards to alcohol, and I presume this is a fairly common feeling.

Beer glass photo by Rob Nyugen, via Creative Commons. No changes.

Author: Doug Ironside RN

Doug is a Registered Nurse (PHN) with the Simcoe Muskoka District Health Unit.

1 thought on “Session Impression”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s