Recently I was reading another Blog about ‘session-ability‘. This is a new-age marketing term (actually stolen from the past) used to describe the drinking or consumption characteristics of certain Craft beers. The blog itself, if you’re a beer drinker, is very engaging.
Before I give my thoughts on what a ‘sessionable’ beer might really mean to us, let’s examine a few more beer marketing terms and notions.
Drinkable – if your beer is drinkable, I suppose that means that you can, you know, drink it. Or drink lots of it, I guess.
Less-filling – if your beer is less filling, it would mean you may not be as bloated if you drink a whole bunch of it. It still fills your bladder, however.
Cold-filtered – many beers are filtered to get out the crap and junk you wouldn’t want to drink, like impurities, bacteria or gunk. Interesting how the industry is using their mandate to not poison us as a term to make their beer somehow more desirable. Here’s picture from Wikipedia showing some of the stuff filtered from beer, during the brewing process:
Just like any other product, brewers use stories, imagery, feelings and brand identification to sell their products. They want to convince you to be thirsty and to be loyal to their brand and to drink lots of their beer.
Sessionable ! A beer is sessionable if you can drink lots of it and it doesn’t distract too much from the activity you are doing or conversation you are having, concurrent to drinking. And, it may have a slightly reduced alcohol-content from a regular strength beer, such that you can engage in a longer session – drinking lots and lots of beer.
Maybe it’s just me, but the last time I managed to limit myself to one or two beers, instead of a whole epic ‘session’, I enjoyed it a lot more. In fact, I have a tendency to regret anything epic I do in regards to alcohol, and I presume this is a fairly common feeling.