Exactly how Thirsty ARE we?

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Sometimes, there are things that feel contradictory.  Sometimes, there is an awareness of irony.

To tell the truth, I was looking forward to the Ready to be Thirsty challenge. I was feeling low energy and overweight, and I wanted a chance to ‘dry out’.  In twelve days, I’ve already lost weight and I feel really good.  No kidding.

And there are a bunch of people out there doing the challenge at the same time, and we are working – individually, collectively – to stay alcohol-free for the month of February.

Yet, this morning read an article about wine in grocery stores from Martin Cohn in the Toronto Star, and I feel like the mountain grows taller as the climber is upon it.  Like trying to ice-skate uphill.  Like swimming a bunch of pineapples out to Hawaii.  Like an oil-field worker in Alberta, perhaps.

There’s no denying that alcohol is a business, and this is just another in a series of decisions to stimulate the alcohol industry and create growth in Ontario.  I don’t know – perhaps Ontarians are happy (or indifferent) to see beer and wine in grocery stores.  But we know that increased access equals increased consumption and harms and costs.  To the health care system.  To lives – you know, like…people, children, us.

It seems ironic to me that we can be working hard as individuals to control, or learn about our own alcohol consumption…and we have an industry working hard to shove alcohol to the top of the shopping list. Even though the risks of moderate to heavy consumption are massive, well-known and being broadcast farther.

Alcohol causes cancer.  So does tobacco.  If we were seeing the same work to expand access to cigarettes, there would be protests and outrage.

 

Photo by Robert Terrell via Flickr.  Creative Commons.  No changes. 

Author: Doug Ironside RN

Doug is a Registered Nurse (PHN) with the Simcoe Muskoka District Health Unit.

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