How many pints equal Happiness?

http://UVicexplorestheeffectsof‘happyhour’

There’s some controversy over ‘Happy Hour’ in BC.

Seems they’ve recently made some changes to allow for discounted drinks over a few hours of the day…and this is leading to increased consumption.

Well, can’t say I am surprised – that’s how the happy gets in the hour.

Yet, this price reduction is averaging a whopping 35 cents a drink.  This is due to minimum pricing legislation that was put in place at the same time, to protect consumers, while still facilitating the alcohol and restaurant industry.   So yes, BC bars are allowed to discount drinks, but only to the minimum threshold, and only during off-peak hours.

Let’s put it all together: if you bought into the notion that happy hour was saving you something significant and you went in after work to capitalize on it….and you had three pints over ‘happy time’… you’d have had the equivalent of five standards drinks (the same amount of alcohol as in five bottled beers) and saved an astounding $1.05.

Yes, one loonie and a nickel.  And you’re now half deep in your cups.

This seems to me a small savings indeed for the larger costs of creating incentive for persons to drink alcohol and the implied notion that an extra pint’ll get anyone happy.

 

Author: Doug Ironside RN

Doug is a Registered Nurse (PHN) with the Simcoe Muskoka District Health Unit.

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