I’ve been doing a little reading. I’ve been following some election buzz and media coverage, that’s been so much focused on the economy. I’ve been perusing online articles and following the evolution of the alcohol industry.
It goes on.
It seems obvious to me that everyone is looking to use alcohol to make a buck. Stimulate economies. Spur the tourism industry. Lubricate businesses in need of free flowing dollars. Sell beer and whisky. Profit.
Everything else seems to be posturing to my eye, and spin to my ear.
Look at a few examples:
- The craft beer industry is exploding in Ontario. From festivals to sponsorship, to surging sales at the LCBO
- Beer is headed for supermarket shelves
- Laws have been altered to allow for more liberal special occasion permits, and increased access
- The LCBO is in the news with startling regularity, with so many of the articles detailing how executives and government are continually maximizing the income of this public holding. Or if they aren’t – then why not?
- Summertime festivals in Orillia were the subject of criticism and derision from local residents, but the flow of funds into local businesses proved too much to turn away
I’m not naive – I know that money makes the world go ‘round. But I cannot determine if our wants and needs are being met – as governments and the private sector work to fulfill our profound desires for a cold one….
…or is it instead that our interests are being dictated or fabricated by industry, profiteers and government lobbyists? Were we truly, genuinely so unhappy with where we bought beer, historically? How booze was distributed or marketed or sold? The hours we might run a downtown street party, or a Jack & Jill?
Since alcohol is such a risk factor for chronic conditions…and such a short-term risk factor in injury and death…I am unsure what to think in terms of anyone’s motivations, save that they all might be short-sighted.
Nobody likes to hear about a guy who fell down a flight of stairs, an abusive relationship, or the death of some young boaters. Nobody likes to imagine risk factors for cancer. But money? We sure seem to enjoy imagining more of that.