We know that people often drink when they watch sports. But this study indicates that participation in sports seems to elevate consumption. This must be relative to the culture of playing sports.
Just because one plays volleyball, does that necessarily heighten ones inclination to drink vodka? It doesn’t make much sense on the surface. But then, think about softball for a moment. Some of the more casual leagues out there are labelled ‘beer leagues’. Why is that?
Many softball, soccer, hockey, Ultimate Frisbee, and touch football teams, or even entire Leagues, are sponsored by bars and restaurants. Often, such sponsorship includes an expectation that members of the team will give back to the sponsor by frequenting the host establishment, to have some food and some wobbly pops.
Heck, some players would express that this socializing is as much a part of the fun as the sport itself – the camaraderie, friendships and social lubrication. Just as one example, a buddy of mine was talking about a couple curling leagues he joined recently. He said “Tuesday nights, it’s about the curling. Thursday nights, it’s about the beer”.
When, how and why, I am wondering, did sports become less about making shots, and more about doing them?