One needn’t look too far to discover an entire litany of poor fan behavior, bad decisions and high-risk embarrassment.
While I was researching this blog, I staggered into an interesting article about how a FIFA (international soccer) official was shocked and amazed at the amount of public drunkenness at the recent World Cup in Brazil. This, after the organizers and sponsors put immense pressure on the host nation to lift a ban on alcohol at soccer matches extending from 2003, having been put in place to limit violence and hooliganism.
This is nothing new. Alcohol has had financial interest in professional and high-level sports for decades. They want to associate their products with excitement, glitz, athleticism, and the mass gathering of thousands fans…all rolled up with millions watching on television.
Yet, it’s this type of sponsorship that exposes people, especially young people, to huge volumes of alcohol marketing and advertising, creating associations that the marketers would have us believe are positive…but aren’t necessarily. They’ve published reports, of course, that show how this type of marketing increases under-age drinking, binge drinking and yes… lots and lots of drunkenness.