What do you suppose is the best-selling alcoholic beverage in the world?
Beer? Rum? Wine?
None of the above. It’s actually Soju. I had never heard of it either.
Soju is a rice or grain-produced alcoholic beverage, clear and colorless, and ranges from 20 to 30% alcohol content on average. It is usually consumed straight up and most of it is consumed in South Korea, home of the world’s highest per capita alcohol consumption. More than the Russians like their vodka or the Germans like their beer, the South Koreans appear to be crazy about their Soju.
This is interesting stuff already, but even more interesting is that my search into Soju brought me to a website calls Drinks International, a nexus for booze aficionados and enthusiasts and the international alcohol market.
It seems to be a sort of online magazine at first glance, with sponsors and publishers very vague to the uninitiated. They have news and notes on Soju, odd vodkas, and different varieties of booze of all sorts. Digging a bit deeper, this is a trade magazine for persons in the business – booze without borders as it were.
All of this is leading to another blog on the twists and turns of the international alcohol trade that is truly BIG BUSINESS. Stay tuned!