Skinny Girl is more than a series of wines or low-calorie pre-mixed drinks. Skinny Girl is rather the alcoholic-beverage arm of a media kingpin in the making – a new celebrity in the spirit of Oprah or Martha Stewart: Bethenny Frankel.
Bethenny is not merely a business woman peddling beverages. She is also a marketer of style, values and emotional experiences. And, she’s coming to a network near you, starting in September.
Bethenny is an entrepreneur, a reality television star, an author, celebrity chef and the founder of Skinny Girl. Perhaps troubling is that the marketing angle of her beverages is tightly focused on women’s body image. Skinny Girl is part product, part philosophy.
Frankel’s products provide via advertising and web news, a whole new way of ‘being a lady’ – and this starts evidently, with drinking like one. Since the term ‘lady’ is quite dated, it seems ripe for a revision. Therefore, Skinny Girl is happy to redefine the term, as a step towards a brave new world of lady-like skinniness.