Skinny Girl

Skinny Girl is more than a series of wines or low-calorie pre-mixed drinks. Skinny Girl is rather the alcoholic-beverage arm of a media kingpin in the making – a new celebrity in the spirit of Oprah or Martha Stewart: Bethenny Frankel.

skinny girl

Bethenny is not merely a business woman peddling beverages. She is also a marketer of style, values and emotional experiences. And, she’s coming to a network near you, starting in September.

Bethenny is an entrepreneur, a reality television star, an author, celebrity chef and the founder of Skinny Girl. Perhaps troubling is that the marketing angle of her beverages is tightly focused on women’s body image. Skinny Girl is part product, part philosophy.

Frankel’s products provide via advertising and web news, a whole new way of ‘being a lady’ – and this starts evidently, with drinking like one. Since the term ‘lady’ is quite dated, it seems ripe for a revision. Therefore, Skinny Girl is happy to redefine the term, as a  step towards a brave new world of lady-like skinniness.

Author: Doug Ironside RN

Doug is a Registered Nurse (PHN) with the Simcoe Muskoka District Health Unit.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s