Risky drinking by young girls is on the rise. In part, this has to do with advertising and the marketing of booze to women. But it also is about how our society perceives alcohol.
If internet content is in many ways a reflection of our culture and the content of young minds, there’s a new and troubling meme out there. A meme is the cultural trading and repetition of ideas – and the internet has made this easy to do, with blogs, social media and user-driven video.
‘White Girl Wasted’ is a slogan, an approach to drinking, a tragic joke, and yes, internet meme (often expressed in captioned pictures, such as the above). I heard the term on CBC Radio One a few days ago and thought it was one young lady’s personal expression. Upon further investigation, it is a phrase used by youth to (darkly) express humour, relative to the bizarre or erratic behaviour of young females binge drinking, often inducing an alcoholic haze that includes vomiting or unconsciousness.
Perhaps it’s just me, but this strikes me as a lot more disturbing than it does amusing.