There is a lobby movement in Ontario to expand the sale of wine. It is a movement (read: money and influence) from wine producers looking to have private stores throughout the province, akin to those elsewhere in Canada.
This is being presented as a way to ‘complement’ the way wine is already sold in Ontario. These private stores would be separate and distinct from non-LCBO outlets such as Wine Rack or Vineyards Estate Wines. The Globe and Mail detailed this movement in December of last year.
Wine merchants want to heighten exposure of their products to Ontario consumers. They want more outlets and shelf space for their products. In order to advance this agenda, they are calling on all of us to imagine our dream wine store.
Take a look and see if you can glimpse the corporate agenda underneath the gloss and glitz of this website. Obviously, wineries work hard to produce wine. They have a legal product, but one that is linked to many social harms (as with all alcoholic beverages). Because of this fact, how booze is sold and distributed in this province will remain a contentious issue.