I love watching old black and white movies – especially if they star William Powell! Remember the ‘Thin Man’ who was never without a well-pressed suit, a cigarette in his mouth and a cocktail in his hand?
The LCBO is bringing back the fancy cocktails that were common in those years gone by in one of their new in-store campaigns. Obviously, consumers are drinking enough wine and beer, or their tastes are shifting, and the LCBO is now focusing on hard liquor. Maybe sales are down?
I understand LCBO’s motives…they are a business and they want to make more money, right? Do they need to make more money, and at what cost, is another story.
Our publically funded liquor control system made over 1.6-billion dollars last year. Yes, I said BILLION not million! But now it appears they are out to increase those profits by trying to entice the consuming public to down a few more.
What the LCBO may not realize is that the ‘hidden’ costs of alcohol consumption far outweigh their bloated profits. By how much you ask? How does a cool $450-million sound? Don’t believe it? Check out the latest Health STATS Report from the Simcoe Muskoka District Health Unit.
The new Canadian Low-Risk Drinking Guidelines are intended to promote drinking alcohol in moderation. For now, it appears the LCBO didn’t get the memo.