Moviegoers in British Columbia can now enjoy a drink while watching their favourite flick. What I find interesting is the different path being taken on two different products that negatively affect our health: tobacco and alcohol. While tobacco laws across the country continue to get tougher, limiting the places you can smoke, alcohol laws seem to be moving in the opposite direction. We’ve already seen relaxed festival drinking rules in Ontario, allowing people to drink outside of the tents. Are movie theatres next? Do we really need more places and opportunity to drink? Or should we be questioning the direction of these laws and thinking about who might be lobbying for them?
This is probably the coolest thing I’ve read this week related to alcohol. The Center on Alcohol Marketing and Youth (CAMY) recently released a shiny new online tool that allows the user to see how youth were exposed to alcohol advertising via the radio in 2009. You can pick from 75 different radio markets across the United States, and then choose whether to single out a specific beverage type (like alcopop or beer) or look at total advertising of all alcohol products. Check out the tool for yourself and see what you think. Wouldn’t it be great to have this kind of data here in Canada?