In what is now called the “pinking” of the alcohol industry, women have become the new target of its advertising. The alcohol industry is keenly aware of women’s buying power and has been working diligently – and successfully – to tap into it. Girls’ Night Out, Mommy Juice and Mommy’s Time Out, in addition to flavoured vodka’s, pre-mixed sweetened rums and more, are just a few of the heavily promoted products out there that are tapping into the female psyche and wallet.
For the past week the Toronto Star’s Atkinson series has been running stories about women and alcohol. Informative and eye-opening and disturbing, the series ranges from the “pinking” of the industry, to compelling personal stories. Don’t miss it!