What’s with the social responsibility guidelines?

The media recently carried a story about the Alcohol and Gaming Commission of Ontario (AGCO) ruling not allowing Smashbomb Atomic IPA beer to be sold in LCBO’s in Ontario. The name and graphics on the bottle are over the top and clearly meant to garner attention and market a craft brewery beer as something more exciting than a mass produced product. What I don’t understand is how the AGCO’s social responsibility guidelines find fault with this beer’s marketing tactics but see nothing wrong with the provocative ads of the big market-dominating beer makers out there.

Author: Janice R.N.

I am a Registered Nurse at Simcoe Muskoka District Health Unit

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