Over the years I have given alcohol advertising a lot of thought. When I was younger, I looked at these ads and was envious of the beautiful, sexy bodies that the models had. I used to think that if I drank that type of beer, I could look like them, have a man who looked like that and be living the ‘life’ of the young and restless. With age comes the realization that this is just marketing … it’s not reality. If I drink beer like they do, I won’t look like them or have the carefree, party lifestyle that is portrayed so prevalently in beer commercials. All my partner and I will have will be beer bellies … and beer bellies don’t just look bad, they are extra weight, which in turn is linked to an increased risk of chronic disease. What else have I learned? If it looks too good to be true, it probably is. You can’t drink like that without putting your health at risk.